Primera Sports Bournemouth


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Primera Sports Bournemouth is a leading bike specialist based in Dorset. We stock a wide range of bikes including electric bikes, road bikes, mountain bikes and more. Browse over 80 top bike brands such as Specialized, Pinarello, Cube and Bianchi, and a vast range of accessories and parts in our bike shop in Bournemouth.

Family run with almost 30 years’ experience, our friendly, expert team are passionate that about bikes. We offer a personalised, professional service and custom bikes in Bournemouth, meaning we can design and custom build a bike for you.

With all new bikes we offer a free bike fitting and a free service 6-8 weeks after purchase. Visit our bike shop in Bournemouth to find your dream bike.