Primera Sports in Poole are one of the leading specialist bike shops in Dorset. We sell a range of bikes including mountain bikes, electric bikes and road bikes and we stock over 80 well-known bike brands including Pinarello, Cube, Specialized and Bianchi. Our bike shop in Poole also offers specialist cyclist clothing and bike accessories.
If you’re looking for a bike shop in Poole that’s serious about bikes, come and visit us at Primera Sports in Poole to the perfect bike. We are a family run business with almost 30 years of experience and are a friendly team that is equally passionate about bikes as we are our customers. With all new bike purchases we’ll fit your new bike for free and offer a free service 6-8 weeks after your purchase. We look forward to seeing you soon.